Lectura 6 minutos
30 de septiembre 2016
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29 September, 2016

This month our industry leading reports have been released! Find out more below.

We also have a number of new events for you to discover, and the call for speakers has opened for our MENAP and LATAM events – check out the topics and find out the deadlines below.

ReportsESOMAR industry resources
The ESOMAR Global Market Research report and Global Prices Study are out!

Benchmark your company performance with the Global Market Research report and discover the price of research around the world with the Global Prices Study.

Read more and purchase your invaluable research resources today!

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Global Market Research 2016
PredictionsYour predictions please
At our recent Congress in New Orleans, we launched a number of new #WOW initiatives, including a fascinating and very cool Market Prediction Service, run by Prediki.

We are hoping to get as much input as possible into 8 different prediction scenarios around our profession. As a teaser, here is an interim report, the first prediction, and we now need you to register your predictions for the other 7!

It’s quite easy – you just have to «buy» shares in your favourite scenario (don’t worry, it’s not real money!) – and then convince other traders to buy the same shares, so your portfolio value and market rank rises.

So please take the time to log in and express your prediction – it will remain open for another 10 days, and we will publicise the results after that!

Log in
WebinarsFree webinars
Future of Market Research - It's research but not as we know it... ESOMAR Webinar series: Future of Market Research
It’s research but not as we know it…

04 October 2016 / 14.00 – 15.00 CESTIf we agree that the industry needs to change then we are going to need a different mindset…

Join this free webinar moderated by ESOMAR Director General, Finn Raben, discussing ‘It’s research but not as we know it…’ Joining the discussion is Ian McVey, Qualtrics, John Kearon, BrainJuicer and Mario Callegaro, Google.

Clipboards, Calls and Focus Groupies Clipboards, Calls and Focus Groupies
The public perception of market research and the implications for the future
18 October 2016 / 17.00 – 18.00 CETBuilt upon a substantial, multi-national study across offline and online modes, Research Now will provide a viewpoint of the current public perception of market research and how we as an industry can move forward and enhance the perception amongst the general public.

YESAre you 30 or under?
Did you know that as a Young ESOMAR Society Pro member you can attend our Global Qualitative and Big Data World conferences in Berlin this November for 500EUR. Not a member yet? Fill in a YES membership application while registering and get access to a lot more!
DatesDiary dates
Latin America 2017, Mexico City / 5-7 April Latin America 2017
Mexico City / 5-7 AprilWe invite you to view the topics and submit your speaking proposal by 10 October!

Abre la llamada para ponencias (Spanish)

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ESOMAR MENAP 2017, Dubai / 21-22 March MENAP 2017
Dubai / 21-22 MarchJoin us at ESOMAR MENAP 2017 for an-depth and diverse look into the region’s research challenges and how collaboration is effecting valuable change and successful ROI.

Inspire us with your ideas, delight us with your words and show us how COLLABORATION has impacted your research and insights for the better by submitting a speaking synopsis!

Deadline: 27 October

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Leadership in Marketing Intelligence 2016, Berlin / 12-13 November Leadership in Marketing Intelligence workshop
Berlin / 12-13 NovemberJoin us for this two day workshop about developing personal leadership – intended for people who want to lead, inspire and motivate their customer insight teams.

The workshop will focus on decision-making and improving the research function within organisations.

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ESOMAR Global Qualitative 2016, Berlin / 13-15 November Global Qualitative 20th anniversary
Berlin / 13-15 NovemberJoin us in Berlin to celebrate the 20th Anniversary of the leading qualitative research event around the world! Don’t wait too long to secure your place, standard rate deadline fees end 21 October!

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ESOMAR Big Data World 2016, Berlin / 15-17 November Big Data World
Berlin / 15-17 NovemberESOMAR’s brand new event explores the world of big data with a multi-dimensional approach: from business to marketing strategy, from technology to innovation, from software to artificial intelligence.

Make sure you get your ticket by 21 October to get the best rate!

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Programme   TIP! Book your room at the recommended hotel for the Berlin events!

Until 14 October MELIA Berlin is offering preferential rates for conference delegates! After that date, rooms and rates will depend on availability so you may want to take a moment to check hotel rates and book before the preferential rate expires.

Programme   Want to exhibit or sponsor at ESOMAR Global Qualitative and/or Big Data World?

We tailor partnerships for specific regions or for global coverage and can advise on relevant opportunities for your business needs.

Contact us at +31 20 589 7859 or by email:

ESOMAR Bootcamp 2017, Seattle / 23-24 January ESOMAR Bootcamp
Seattle / 23-24 JanuaryThis first ever ESOMAR Bootcamp will focus on the tools, skills and thinking that are needed to communicate research.

This format provides two days of intense research training for professional researchers working internationally.

30% less on the registration fee by 25 November 2016

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MR AfricaNew market research event in Johannesburg
We are delighted to announce the launch of the first Africa Forum, organised by the African Market Research Association (AMRA) in association with AMISE (Morocco), MSRA (Kenya), NiMRA (Nigeria), SAMRA (South Africa) and ESOMAR. The Forum will mark the official launch of AMRA. Join the Africa Forum, 16-17 February 2017, in Johannesburg.

The Call for Presentations is now open. Send your outline by 7 October and join the event which will set the agenda for shaping the future of the African Market Research community and the activities of AMRA.

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Africa Forum, Johannesburg / 16-17 February
TopicsHot topics

Can a Privacy Shield protect the hero of data free-flows?

Privacy shield

With the EU/US Privacy Shield now fully enacted, refresh your knowledge with our article!

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Understanding and Interpreting Opinion Polls for Journalists

Opinion polls

To help journalists interpreting polls, ESOMAR has developed together with AAPOR and WAPOR an online training course. It explains for no-experts which questions to ask about polls, where to look for answers and why it is important.

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MR scholarshipESOMAR Foundation gives MR scholarship
Africa Forum, Johannesburg / 16-17 February ESOMAR Foundation, WiRE and MRSA offer scholarship to a woman in Kenya

Thanks to the support of WiRE, the MRSA (Market Research Association in Kenya), the ESOMAR Foundation will be awarding a scholarship to a Kenyan woman in 2017.

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ExternalExternal events
Register for Viz-Fest 2016!

Join Viz-Fest from 31st October for a week long webinar series that brings together experts in branding, visual communications and storytelling and discover how you can take your research communications to the next level.

Register now at

Viz-Fest 2016

AAPOR 72nd Annual Conference
May 18-21, 2017
Sheraton New Orleans, New Orleans, LouisianaMore info at
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