We are facing a revolutionary, innovative process, disruptive, in which changes will accelerate as discoveries and knowledge advance applying new technologies and innovative research to create better health for all.

We are bringing together high-level executives from health authorities to learn and discuss it. Those responsible for the digital transformation of health; experts in Artificial Intelligence and Big Data, hospital infrastructures and medical equipment, and representatives of the biotechnological and pharmaceutical therapeutic innovation in South America.

Join the world’s leading cross-functional pharma event

Comprehensive frameworks for equitable access and accelerated digital transformations are soon to be realized. But progress is slowing, risking a return to the old model plagued by persistent health disparities.

To thrive, each strategy and tactic must be centred with a whole-human approach, ensuring an agile, patient-driven, technology-enabled change.

You must advance intelligent automation, delivering value-driven content that enhance patient and HCP experiences, activate new skillsets for field teams to strengthen clinical practices, whilst collaborating with stakeholders – and competitors – to drastically improve equitable access to the vast galaxy of innovation improving patient outcomes and propelling commercial growth.

Reuters Events: Pharma 2022 (formerly eyeforpharma Barcelona) is the only place where patient experts, leading solution providers, and pharma changemakers – from commercial, marketing, medical affairs, patient engagement, market access and RWE – commit to business transformation as the catalyst for maximum patient impact.

Take a leadership role in the future of healthcare

Show thought leadership, break news, secure your share of the future of healthcare.
Reuters Events Healthcare brings together the world’s most senior board and leadership teams ready to set the healthcare agenda for years to come. You must be a part of this movement, to showcase your latest innovations with an industry that is eager to learn.
This opportunity will allow you to position yourself as a key leader in the business of healthcare, with exposure to an audience of 500+ healthcare leaders.