In today’s complex healthcare landscape, a variety of external stakeholders have an impact on launch success, some even in an early product development stage. Many stakeholders rely on the scientific and non-commercial role of Medical Affairs for the evidence they need in their decision-making process. This forces companies to set higher standards for scientific evidence generation and business acumen in their organisations to ensure a successful launch.

The Medical Affairs function must interact effectively with external stakeholders – including KOLs, HCPs, patients, caregivers, advocacy groups, payers, and policymakers – to progress a new product successfully from pre-launch up to launch. This E-Seminar will equip Medical Affairs managers with the CSFs, a roadmap and the key milestones they need to sit in a driving seat at the strategic launch table as from early product development.

• Qué es la inteligencia artificial y cómo opera
• Generación de textos para posts, artículos y más
• Síntesis de imágenes espectaculares, diseños e ideas
• Vídeos que hablan y presentan servicios por ti
• Audios que imitan voces (incluso el tono)
• Programas de validación de contenidos
• El nuevo rol de buscador de Google frente a la IA
• Qué pasa con el SEO a partir de ahora
• Casos y aplicaciones
• Posibilidades laborales de la IA
• +Bonus extra: automatización de tareas de Marketing Digital

To identify strategic drivers with the highest impact for a pharmaceutical product, companies should develop a more holistic approach to patient centricity and move beyond a focus on patient engagement only. This is because patient care has become increasingly complex. This requires insights from the patient’s total ecosystem and requires cross-functional collaboration involving clinical development, medical, access, commercial and infield functions.

In this E-Seminar, Edouard Demeire will discuss insight generating tools & techniques that allow you to truly understand the full patient ecosystem, and how to use these insights to develop high quality key drivers for a pharmaceutical.

Each topic will first be covered conceptually, then illustrated with an example and, finally, participants will work on an individual exercise to sharpen their implementation skills.

To identify strategic drivers with the highest impact for a pharmaceutical product, companies should develop a more holistic approach to patient centricity and move beyond a focus on patient engagement only. This is because patient care has become increasingly complex. This requires insights from the patient’s total ecosystem and requires cross-functional collaboration involving clinical development, medical, access, commercial and infield functions.

In this E-Seminar, Edouard Demeire will discuss insight generating tools & techniques that allow you to truly understand the full patient ecosystem, and how to use these insights to develop high quality key drivers for a pharmaceutical.

Each topic will first be covered conceptually, then illustrated with an example and, finally, participants will work on an individual exercise to sharpen their implementation skills

If you want people to give you complete and honest answers about all aspects of their public and private lives, you need to create a research environment that shows them they are trusted, respected, and engaged.

 In this highly interactive masterclass, you will learn about the psychology of answering questions and how to apply that knowledge in a practical way to questionnaire design. We will learn to create questions that make people feel valued and respected, that accommodate normal human behaviours no matter how strange those behaviours may be, and that make people look forward to participating in the next research project.

What will you learn?

After completing this training, you should be able to:

• Understand how human psychology interacts with the questionnaire experience and how to write questions that accommodate normal behaviours
• Write questions that are kind and respectful towards people who are marginalised, and people who are embarrassed to share personal aspects of their lives
• Write questionnaires that people want to answer this time and the next
• Write questions that are fun and playful

By the end of the workshop, you will have built a set of resources that can be leveraged in a range of future questionnaires.

La industria farmacéutica está comprometida con las buenas prácticas en sus relaciones con las organizaciones de pacientes y con los pacientes. Los retos son constantes y el respeto a la normativa es fundamental. La industria necesita a las organizaciones de pacientes y a los pacientes para mejorar en el ciclo de la innovación, generando confianza y credibilidad.

Una actividad muy relevante es la realización de Programas de Apoyo a Pacientes (PSP) que recientemente ha sido objeto de actualización en el Real Decreto 957/2020 que regula los estudios observacionales.

Esta Jornada está orientada a compartir casos prácticos y a aclarar dudas de qué
se puede hacer con organizaciones de pacientes y con pacientes