Whether you work in patient engagement or not, patient centricity is a core tenet of your role. So why do we still struggle to enact the meaningful change needed to realise our patient engagement aspirations?

It’s time to take the next step and commit to delivering personalised patient engagement and a seamless patient journey through interactions with pharma and HCPs. It will require more collaboration, new metrics, advanced partnerships and the integration of digital health, all based on patient insights. But deliver, and you’ll set the new standard for patient engagement.