In today’s complex healthcare landscape, a variety of external stakeholders have an impact on launch success, some even in an early product development stage. Many stakeholders rely on the scientific and non-commercial role of Medical Affairs for the evidence they need in their decision-making process. This forces companies to set higher standards for scientific evidence generation and business acumen in their organisations to ensure a successful launch.
The Medical Affairs function must interact effectively with external stakeholders – including KOLs, HCPs, patients, caregivers, advocacy groups, payers, and policymakers – to progress a new product successfully from pre-launch up to launch. This E-Seminar will equip Medical Affairs managers with the CSFs, a roadmap and the key milestones they need to sit in a driving seat at the strategic launch table as from early product development.