To identify strategic drivers with the highest impact for a pharmaceutical product, companies should develop a more holistic approach to patient centricity and move beyond a focus on patient engagement only. This is because patient care has become increasingly complex. This requires insights from the patient’s total ecosystem and requires cross-functional collaboration involving clinical development, medical, access, commercial and infield functions.

In this E-Seminar, Edouard Demeire will discuss insight generating tools & techniques that allow you to truly understand the full patient ecosystem, and how to use these insights to develop high quality key drivers for a pharmaceutical.

Each topic will first be covered conceptually, then illustrated with an example and, finally, participants will work on an individual exercise to sharpen their implementation skills