04 Oct.

Finding and Communicating the Story in the Data

Localización: Online Organizador: ESOMAR Ver programa Añadir a Calendario (ICS) Añadir a Google Calendar

13:00-15:00 UTC / 15:00-17:00 CET – Two hours per day over three days.

Data has become more extensive, more diverse, and more complex. However, the time and resources available to find the right story from the data have become shorter. Unless you are an intuitive genius, you need a method to find and communicate the right story in the data. 

In this masterclass, Ray will share a framework and tools to confidently and reliably work with information sets to find and communicate valuable solutions.

What will you learn?

After completing this training, you should be able to:

  • Define the problem you are answering
  • Assess and organize the available evidence
  • Use the business lens to find the main story
  • Apply tools to make the patterns in the data more visible
  • Create the story from the findings
  • Communicate the story to create action
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