25 Oct.

Omnichannel Budget Planning for the New Normal

Localización: Online Organizador: Cel For Pharma Ver programa Añadir a Calendario (ICS) Añadir a Google Calendar

With customers accelerating their move towards digital (triggered by Covid-19), omnichannel thinking should be a key dimension of your 2023 business planning. In this webinar, CELforPharma’s expert faculty members from Across Health will cover key business questions and offer some essential tips and unique insights:

✓ Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
✓ How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
✓ What kind of budget should I set aside for this? What % should go to digital?
✓ What kind of business impact can I expect from my omnichannel plan?
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