Teva Pharmaceuticals recently appointed Tim White as Head of Customer Experience and one of his main ambitions is to establish a true digital transformation and customer experience across the entire organisation – helping create strong relationships and supporting HCPs and patients.

Eyeforpharma travelled to Switzerland for an exclusive interview in which Tim passionately spoke about the work he is doing at Teva, including:

1. Customer experience is making strategic change to the way we interact with customers
2. Sales reps can be used as an ambassador for your company, to benefits HCPs and provide support
3. Digitally enabled industries are leading in customer experience and how pharma can replicate

You can see the highlights in this short videos

Source: Eyeforpharma